International Expansion of Starbucks Under the Background of Global Tourism Development/ Expansion Internationale des Starbucks Dans Le Cadre Du Developpement Du Tourisme Global (Report‪)‬

1. INTRODUCTION Rapid development of international tourism industry pushes more and more local people outside America are familiar with Starbucks coffee shop around the world and poses new opportunities for the extend of Starbucks enterprises. Hence, it is essential to detect trends and understand strategic issues that stem from a global economy. This report studies the international expansion process of Starbucks coffee shop, a leading group in the worldwide coffee market. It also analyses the troubles Starbucks met during its process and how it overcame those troubles, based on its unique nature of shopping and the strategies it used for during the same period. Finally, the report tries to seek the challenges Starbucks may meet in its further expansion into China, a very large potential customers market.