Starbucks: Crisis of Confidence
9B08M029
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- $1.99
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- $1.99
Publisher Description
This is a follow-up to the Starbucks case, product 9A98M006, describing the aftermath of strategic decisions taken in 1999. The case describes the crisis of confidence of investors in the strategic choices made by Starbucks. It poses the issues facing Starbucks in attempting to regain focus.
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