Starbucks: Crisis of Confidence Starbucks: Crisis of Confidence

Starbucks: Crisis of Confidence

9B08M029

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Publisher Description

This is a follow-up to the Starbucks case, product 9A98M006, describing the aftermath of strategic decisions taken in 1999. The case describes the crisis of confidence of investors in the strategic choices made by Starbucks. It poses the issues facing Starbucks in attempting to regain focus.

GENRE
Business & Personal Finance
RELEASED
2008
May 6
LANGUAGE
EN
English
LENGTH
1
Page
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
269.2
KB

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