International Market Selection for a Small Enterprise: A Case Study in International Entrepreneurship‪.‬

Introduction Much international business literature focuses primarily on large multinational corporations. However, recent growth in exports has been fueled by smaller enterprises that tend to have fewer resources and, as a result, have less flexibility in choosing appropriate markets and modes of entry. Knight (2001) wrote that small and medium-sized enterprises (SMEs) now account for a substantial proportion of exports from most of the developed countries and that these firms are not likely to wait until they are mature domestically before seeking international customers. In line with this proposition, Alon (1999), for example, found that in the retailing sector, younger firms are more likely to internationalize.