IP Strategy
and the Perfect Storm
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- $16.99
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- $16.99
Publisher Description
While IP has existed for a long time, a recent phenomenon is emerging: Large organizations are starting to use IP to gain a strategic advantage over their competitors. As a result, having the right IP strategy has become paramount. Yet, most intellectual property teams within large organizations seem to lack strategic intent. Very often their members have either a legal or technical background. It is rare, to non-existent, to have a strategist in their ranks. This is reflected in the exercise of acquisition, licensing and developing a portfolio. A minute fraction of large organizations analyze their competitor’s portfolios when developing their own, however, there is a tendency to analyze the IP gap of a company by conducting an introspective analysis only. The purpose of this book is to establish the founding principles of how to develop an IP strategy.
Customer Reviews
IP Strategy
One of the best books on IP. The analysis on competitive IP vs Protective IP provides such a new take.