Leading Edge Marketing

This book is a comprehensive blueprint of the Five

Ps of Marketing (www.The5Ps.com): Product, Packaging,

Price, Promo, and Place. Using the Five Ps

presents you with key strategies and principles to

deliver “must-have” solutions for your current and

future business needs.

Inside are several strategies for anyone who

wants to learn how to identify, create, and deliver

a hi-tech product or service that will be purchased

by a critical mass of people. It presents the

techniques and end-to-end process to produce a

profit from products and services. The essence of

this book is that it takes old principles, updates

them to the current environment, adapts them to

technology, and, most importantly, explains how

they can be put to work to deliver respectable

market share and strong profits…with integrity.

It is a comprehensive guide to deliver a winning

solution—from concept to profit.