Linking Into Sales

Any sales professional or business with a commitment to building trust with their customer, knows that your customer wants to know more about you before they trust you with their money. Using the web, customers want to pre-screen the individuals they are working with and expect you to come pre-educated understanding their business, their market and them. With the cost of interruption-advertising requiring more dollars to get the customers attention, effective business networking is of greater importance than ever before. Professional networking tools, like LinkedIn, can give you a competitive edge when using them effectively. LinkedIn, with more than 100 million business professional networking at a global level, gives the sales professional a true advantage both by letting the customer learn more about them and they learning more about the customer. By using the concept of pre-screening as a sales tool your first meeting in-person can be as effective as your second or third. Using Linkedin to support the sales cycle is absolutely critical for today sales professional.