Looking for the Right People

This is the eBook version of the printed book.

This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.

What you can learn from Southwest Airlines about recruiting and hiring: how to get the best without necessarily paying the most!

Every year, Southwest Airlines receives well over 100,000 resumes, from which it may hire 1 or 2 percent of the applicants. One pundit did a statistical analysis and concluded that it was more difficult for an aspirant to be hired at Southwest Airlines than it was to be accepted at Harvard….