Madison Avenue, Magic Promenade

ANNOUNCING MADISON AVENUE MAGIC PROMENADE,

A MEMOIR BY INFLUENTIAL BUSINESSWOMAN AND FASHION DESIGNER ALICE SCHWEITZER





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The glamour of haute couture, the thrill of international travel and the remarkable achievements of an unflappable businesswoman and humanitarian come to life in Madison Avenue Magic Promenade, a memoir by award-winning fashion designer Alice Schweitzer.

Now age 87, the Frenchborn Ms. Schweitzer spent years chronicling a life spent in Europe, Africa and America. A gifted fashion designer with a head for business, Ms. Schweitzer tells how she became the first woman to open a clothing boutique on New York Citys Madison Avenue. She also instituted the Madison Avenue Promenade, an annual outdoor public fashion show that helped seal the fate of Madison Avenue as New Yorks premiere fashion center.

New Yorks Mayor Lindsay honored Ms. Schweitzer for her contributions to the city, and the French Embassy Commerce Department gave her a medal for her role in bringing haute couture to America. Fashion designers Vittorio Missoni and Valentino, as well as hair designer Vidal Sassoon were among her friends and professional admirers.

Facing countless personal and societal obstacles, Ms. Schweitzer triumphed as an influential fashion designer and independent businesswoman. She ran boutiques in Manhattan and Beverly Hills from the 1950s through the 1970s, and regularly received attention from celebrities and the press. At the same time, she pursued her humanitarian ideals and used her influence to actively campaign against hunger in Africa.

Madison Avenue Magic Promenade is a touching and inspiring story of one womans creativity, intelligence and passion. Originally written for her family, Ms. Schweitzer's memoir provides a personal look at a remarkable life. The book is a compelling autobiography, and confirms Ms. Schweitzers prominent place in the history of American fashion.

For review or interview, please contact

Nicole Benzakin 310-312-0068

Nicole Niche Productions

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