Market Segmentation for Online Courses in the College of Business. Market Segmentation for Online Courses in the College of Business.

Market Segmentation for Online Courses in the College of Business‪.‬

Academy of Marketing Studies Journal 2006, July, 10, 2

Academy of Marketing Studies Journal
    • $5.99
    • $5.99

Publisher Description

ABSTRACT The purpose of this article is to analyze the market segments of students enrolled in undergraduate online business courses at a regional state university. By understanding the defining characteristics of these students, universities may be able to more effectively recruit and retain students in these market segments. A survey of undergraduate online students was conducted and analyzed to determine the various market segments being served, and a predictive model was prepared that incorporates key independent student variables that can forecast student demand for courses and degree programs online.

GENRE
Business & Personal Finance
RELEASED
2006
July 1
LANGUAGE
EN
English
LENGTH
17
Pages
PUBLISHER
The DreamCatchers Group, LLC
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
263
KB

More Books Like This

The Effectiveness of Virtual Learning in Economics. The Effectiveness of Virtual Learning in Economics.
The Effectiveness of Virtual Learning in Economics.
2000
Campus, Online, Or Hybrid: An Assessment of Instruction Modes (Economic EDUCATION ARTICLES) Campus, Online, Or Hybrid: An Assessment of Instruction Modes (Economic EDUCATION ARTICLES)
Campus, Online, Or Hybrid: An Assessment of Instruction Modes (Economic EDUCATION ARTICLES)
2003
Distance Learning: Business Student Experiences and Perceptions (Communication ARTICLES) Distance Learning: Business Student Experiences and Perceptions (Communication ARTICLES)
Distance Learning: Business Student Experiences and Perceptions (Communication ARTICLES)
2000
Business School Administrators' and Faculty Perceptions of Online Learning: A Comparative Study. Business School Administrators' and Faculty Perceptions of Online Learning: A Comparative Study.
Business School Administrators' and Faculty Perceptions of Online Learning: A Comparative Study.
2009
Education Through E-Learning: Case of Serbia (Report) Education Through E-Learning: Case of Serbia (Report)
Education Through E-Learning: Case of Serbia (Report)
2009
Exploring the Effects of Part-Time Instructors in the Principles of Marketing Course at a Comprehensive IIA University in the Mid-South. Exploring the Effects of Part-Time Instructors in the Principles of Marketing Course at a Comprehensive IIA University in the Mid-South.
Exploring the Effects of Part-Time Instructors in the Principles of Marketing Course at a Comprehensive IIA University in the Mid-South.
2006

More Books by Academy of Marketing Studies Journal

Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey. Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
2003
Embracing Enrollment Management: A Comprehensive Approach to College Student Marketing. Embracing Enrollment Management: A Comprehensive Approach to College Student Marketing.
Embracing Enrollment Management: A Comprehensive Approach to College Student Marketing.
2009
Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies. Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies.
Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies.
2006
An Analysis of Factors Affecting Life Insurance Agent Sales Performance. An Analysis of Factors Affecting Life Insurance Agent Sales Performance.
An Analysis of Factors Affecting Life Insurance Agent Sales Performance.
2008
Multiple Channels for Online Branding. Multiple Channels for Online Branding.
Multiple Channels for Online Branding.
2003
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market. Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
2011