Millennials Rising
The Next Great Generation
-
-
3.6 • 5 Ratings
-
-
- $8.99
-
- $8.99
Publisher Description
By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982.
In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.
Customer Reviews
A MUST READ FOR EVERY BRANDING EXPERT
William Strauss and Neil continue to prove why they created and own this increasingly important theme in political science and communications.
Badly written as well as now being outdated.
This book has a lot of good points about millenials- namely that we are a lot less "edgy" than previous generations. I disagree with the author about what truly marks us, however.
This book was written in 2000 so it is about 15 years behind now. I would like to think that the authors predictions came true, but I think only a few did.