Monster Loyalty
How Lady Gaga Turns Followers into Fanatics
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5.0 • 2 Ratings
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- $14.99
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- $14.99
Publisher Description
Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters" - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.
PUBLISHERS WEEKLY
In this instructional tome, Huba (Creating Customer Evangelists, Citizen Marketers) examines the methods entertainer Lady Gaga has used to build one of the most passionate fan bases around. The book is broken down into seven key lessons for businesses to focus on their one-percenters, lead with values, build community, give fans a name, embrace shared symbols, make fans feel like rock stars, and generate something to talk about. Huba deconstructs Gaga's strategies and offers advice on how to Gaga-ize any business. Perhaps the most important lesson is how to build community, which Gaga masterfully does using her Web site and social media accounts, giving her "Little Monsters" front-row seats to every aspect of her life, whether she's advocating for LGBT causes or simply feeling nervous about a hometown concert. In turn, those fans turn to her not only for music, but for life advice. A thought-provoking, well-executed look at one of the biggest music sensations of this generation.
Customer Reviews
Very informative
This book is extremely helpful in understanding how a fantastic artist was able to build an enormous fan base and provide examples of how some businesses have been able to do so as well. This book is well worth your time and money and will provide you with new ways to assist in building your own devoted fan base.