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Publisher Description

This note describes many aspects of secondary and primary market research from the retailer's perspective. The value of information in making marketing decisions does not distinguish the retailer from other marketers; however, the retailer is in an enviable position to gather information directly from customers. Increasingly, retailers are considering their stores as "laboratories" for understanding the consumer marketplace.

GENRE
Business & Personal Finance
RELEASED
2005
December 14
LANGUAGE
EN
English
LENGTH
19
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
828.9
KB

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