• $3.99

Publisher Description

A retail marketing strategy is intended to accomplish performance objectives. This note examines what performance dimensions retailers typically use, how one might assess retail performance, and most importantly, how a focus on performance can assist in making decisions about retail marketing strategy.

GENRE
Business & Personal Finance
RELEASED
2005
December 14
LANGUAGE
EN
English
LENGTH
25
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
870
KB

More Books by Michael R. Pearce