For small-business owners and investors looking for franchising opportunities, knowing your numbers is essential for financial success. But many times owners simply look at their sales, subtract their expenses and scratch their heads when the profits are lower than expected. That's why it's essential to dig a little deeper and understand the five key areas that generate profits for franchise businesses. An owner wrapped up in day-to-day operations needs to look more closely at the numbers. It's the best way to make good decisions and get back in control so you're running the business, not the other way round.