Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation. المزيد من كتب Academy of Marketing Studies Journal
Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
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Embracing Enrollment Management: A Comprehensive Approach to College Student Marketing.
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Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies.
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An Analysis of Factors Affecting Life Insurance Agent Sales Performance.
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Multiple Channels for Online Branding.
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Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
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Measuring Turnover: A Review of Traditional Measurement Methods and Development of Measurement Techniques Based on Survival Analysis.
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Exploring Xers and Boomers on Perceived Value.
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Sales Representatives' Perceptions of the Effectiveness of Relationship Building Activities with Members of a Segment.
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Building Quality Internal Exchange: The Role of the Organization and the Individual in Internal Customer Orientation.
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Service Quality: An Empirical Study of Expectations Versus Perceptions in the Delivery of Financial Services.
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Active Adult Communities: A Development of Hypotheses Regarding Consumer Attitudes and Preferences.
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Ad Pod Effects in TV Advertising: Order, Adjacency, And Informational\Emotional Appeal.
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Matching Sales Management Behavior with Organizational Strategy (Manuscripts)
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The Determinants of Movie Rental Revenue Earnings.
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Is There a Relationship Between Personality Types and Instructional Methods?
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Advertising Effects on Children's Buying Habits in the U.S.
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Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies.
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Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
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Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
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