PR 2.0 in a Web 2.0 World
What Is Public Relations 2.0?
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Publisher Description
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.
Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.
Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....
GENRE
Business & Personal Finance
RELEASED
2009
November 16
LANGUAGE
EN
English
LENGTH
8
Pages
PUBLISHER
Pearson Education
SELLER
Pearson Education Inc.
SIZE
542.7
KB