• $12.99

Publisher Description

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

GENRE
Business & Personal Finance
RELEASED
2011
March 3
LANGUAGE
EN
English
LENGTH
384
Pages
PUBLISHER
Wiley
SELLER
John Wiley & Sons, Inc.
SIZE
12.5
MB

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