Rehabilitation Alliance Hong Kong: Next Step Forward

The case describes the unique business model of Rehabilitation Alliance Hong Kong (RAHK) beginning with its strategic alliance with Dairy Farm to run 7-Eleven convenience stores, with an aim to create job opportunities for its disabled members. The two managers then try out other forms of business, but they are not commercially effective. The case explores the challenges of managing a cooperative relationship with a social conscience and achieving social enterprise sustainability through innovation.