• $13.99

Publisher Description

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.

Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.

The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.

GENRE
Business & Personal Finance
RELEASED
2014
June 10
LANGUAGE
EN
English
LENGTH
320
Pages
PUBLISHER
Grand Central Publishing
SELLER
Hachette Digital, Inc.
SIZE
973.5
KB

Customer Reviews

Surpass Business ,

Finally! A resource for REAL small business owners and those who support them.

As the founder of a consulting firm for REAL small business owners (Surpass Business Alliance) I have been soooo excited for this book to come out! I have been translating big business tools for REAL small business owners, aka mom and pops, aka microenterprises, for over 20 years. I am looking forward to bringing lessons from this book to my business owners in the newly established Small Business Institute in East Boston. Note to authors: Of the millions of dollars poured into the SBA, some percentage should go into providing ACTUAL tools these businesses can use...not another business plan template or another SCORE webinar, but ACTUAL tools. I would be interested in collaboration.

Surpass Business Alliance ,

Finally! A business book for REAL small business owners!

As the founder of a consulting firm for REAL small business owners (Surpass Business Alliance) I have been soooo excited for this book to come out! I have been translating big business tools for REAL small business owners aka mom and pops, aka microenterprises, for over 20 years. I am looking forward to bringing lessons from this book to my business owners in the newly established Small Business Institute in East Boston. Note to authors: Of the millions of dollars poured into the SBA, some percentage should go into providing ACTUAL tools these businesses can use...not another business plan template or another SCORE webinar, but ACTUAL tools. I would be interested in collaboration.