Save-A-Buck Grocery: Increasing Its Sales Through a Raffle (Cases) (Case Study‪)‬

CASE DESCRIPTION The primary subject matter of this case concerns a promotion, specifically a raffle, that can be used by any size business to increase its sales. Secondary issues examined include the specifics as to how a raffle might be conducted, and a demonstration of the proper statistical technique needed to assess the effectiveness of the raffle in increasing a firm's sales. The case has a difficulty level of three, appropriate for junior level students. The case is designed to be taught in two class hours, and is expected to require two to three hours of outside preparation by students.