Scientific Advertising
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- $7.99
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- $7.99
Publisher Description
Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs.
Customer Reviews
creativeHELM
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$7.99!?
This is an extraordinary work, and it will most likely be a relevant read for anyone, regardless of what you do for a living; in fact, it should be required reading for high school students at some point before graduation.
But c'mon Apple, the Kindle edition of this book is $0.99!