#seeme

'#seeme' is a photo-documentary project 

inspired by becoming 50 years of age. 

Mixed in with the celebratory birthday wishes from friends and family, I also received a deluge of emails and mail, pre-qualifying me for an endless array of life insurance, funeral planning and plastic surgery products. 

Becoming 50 clearly triggers a universe of software algorithms, qualifying me for end-of-life planning products.

 I immediately felt newly categorised & aged by society's norms & expectations.

In today’s visual culture it is clear that in terms of age-profile and bias, a disparity exists between how a 50+ female is perceived culturally and the life-reality of being 50+. 

My project focusses on and celebrates women aged 50+ for who they are; 

Demanding a stronger representation of the older female across all streams of media. 

In particular a more honest and true portrayal in the alignment of 

brands with age-appropriate models.

The project provides an insight into the lives of women aged 50+, 

giving the viewer a documented visual of women aged 50+ combined 

with a personal insight into what is important to them in life.