Selling the Dream
The Billion-Dollar Industry Bankrupting Americans
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5.0 • 2 Ratings
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- $14.99
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- $14.99
Publisher Description
A Next Big Idea Club Must-Read for March 2024 * A Bustle Best New Book of Spring 2024
Peabody and Emmy Award–winning journalist Jane Marie expands on her popular podcast The Dream to expose the scourge of multilevel marketing schemes and how they have profited off the evisceration of the American working class.
We’ve all heard of Amway, Mary Kay, Tupperware, and LuLaRoe, but few know the nefarious way they and countless other multilevel marketing (MLM) companies prey on desperate Americans struggling to make ends meet.
When factories close, stalwart industries shutter, and blue-collar opportunities evaporate, MLMs are there, ready to pounce on the crumbling American Dream. MLMs thrive in rural areas and on military bases, targeting women with promises of being their own boss and millions of dollars in easy income—even at the risk of their entire life savings. But the vast majority—99.7%—of those who join an MLM make no money or lose money, and wind up stuck with inventory they can’t sell to recoup their losses.
Featuring in-depth reporting and intimate research, Selling the Dream reveals how these companies—often owned by political and corporate elites, such as the Devos and the Van Andels families—have made a windfall in profit off of the desperation of the American working class.
PUBLISHERS WEEKLY
Peabody Award–winning journalist Marie adapts her podcast The Dream for a piercing debut investigation into the pyramid schemes underlying such well-known American brands as Amway, Avon, and Mary Kay—companies, Marie alleges, whose tactics enrich the few at the top of the pyramid while impoverishing the many at the base. Chronicling the early origins of these multilevel marketing companies, or MLMs, Marie describes how Tupperware began as a "Tupperware Wonder Bowl" that sold in retail stores until it was discovered by single mother Brownie Wise, who invented the "Tupperware Party." Marie tracks how MLMs have since come to function like quasi-cults—encouraging sellers to target friends and family for conversion and promising financial independence and imminent riches while discouraging negativity and excommunicating the faithless. These companies now wield great political power, Marie shows, noting that former education secretary Betsy DeVos obtained her government position after $82 million in political donations to Republican campaigns and causes from the DeVos family, owners of Amway, while Donald Trump earned $8.8 million promoting an MLM called the American Communications Network. Most revealingly, Marie reports on how the industry's lobby group, Direct Selling Association, has thwarted the Federal Trade Commission and defanged legislation intended to regulate MLMs. The result is an urgent and riveting exposé of the fraudulent tactics behind direct sales organizations.
