You don’t need to be perfect to win; you just need to be better than the competition. Most people involved in bidding work with limited time, very limited resources and intense pressure. It isn’t physically possible to do everything perfectly, all the time. Perfection is not just an unrealistic objective, it’s dysfunctional and damaging.
This book provides a simple framework to make sure that you are doing the essential parts of each bid, at the right time, to be consistently better than the competition.