Shouldice Hospital Limited, 1997 Shouldice Hospital Limited, 1997

Shouldice Hospital Limited, 1997

9A98D015

    • $3.99
    • $3.99

Publisher Description

Although it continued to operate at about 7,000 surgeries per year, by late 1997 the portion of non-Canadian patients coming to Shouldice Hospital had declined to about five per cent with a corresponding change in the Hospital's economic fortunes. A marketing consultant has developed a marketing plan for the hospital. Students have to analyse the economic, political and technological changes that have occurred since 1983, evaluate the marketing plan and decide how the hospital should proceed. This case is intended to follow the 1983 Harvard case, Shouldice Hospital Limited (9-683-068).

GENRE
Business & Personal Finance
RELEASED
1999
February 15
LANGUAGE
EN
English
LENGTH
20
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
5.2
MB

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