Planning a social media strategy for your business, company or non-profit? Give your marketing, advertising and social network campaign a shot of adrenaline with this insider's guide. A complete handbook on how to plan awe-inspiring content marketing, influencer marketing and inbound marketing programs, it's a must-see for Fortune 500 leaders, small businesses and mid-size firms alike. Featuring expert hints, tips and advice for organizations and brands looking to connect online via Facebook, Twitter, LinkedIn and other online platforms, including both non-profits and corporations, bestselling business author Scott Steinberg breaks down the new secrets to social media success inside. Through expert advice and training, your company will learn how to:
• Plan stunning social media, marketing and PR campaigns
• Measure ROI on social networks such as Facebook, Twitter and LinkedIn
• Connect with online customers and turbo-charge sales and revenue
• Build brand awareness and public support
• Boost online traffic, increase conversions, and slash advertising costs
Customer ReviewsSee All
While this short book has some very solid insights, it does miss some real life examples to let the reader fully understand how to attack certain bullet points.
It was a good short read
I was straight to the point and a solid read if you’re looking for a strategy in the social media world. Only reason I wouldn’t give 5 starts is because I felt the book could’ve had a solid first hand example to approach. I’m also a big believer in Instagram is a more intimate social media site that can lead to being more successful. Would’ve like to hear about that. But still a good read!
Social Media Strategy
Very nice overview an down to earth objectives! Creates a useful filter to view your own campaigns from. Recommend to any social media manager who wants to see how their campaigns stack up!
Darrell Phillips - UX enthusiast