Publisher Description

Planning a social media strategy for your business, company or non-profit? Give your marketing, advertising and social network campaign a shot of adrenaline with this insider's guide. A complete handbook on how to plan awe-inspiring content marketing, influencer marketing and inbound marketing programs, it's a must-see for Fortune 500 leaders, small businesses and mid-size firms alike. Featuring expert hints, tips and advice for organizations and brands looking to connect online via Facebook, Twitter, LinkedIn and other online platforms, including both non-profits and corporations, bestselling business author Scott Steinberg breaks down the new secrets to social media success inside. Through expert advice and training, your company will learn how to: 


• Plan stunning social media, marketing and PR campaigns 

• Measure ROI on social networks such as Facebook, Twitter and LinkedIn 

• Connect with online customers and turbo-charge sales and revenue 

• Build brand awareness and public support 

• Boost online traffic, increase conversions, and slash advertising costs

GENRE
Business & Personal Finance
RELEASED
2014
March 18
LANGUAGE
EN
English
LENGTH
20
Pages
PUBLISHER
ExecSense
SELLER
ExecSense
SIZE
806.8
KB

Customer Reviews

GQ_Vandenberg ,

Good

While this short book has some very solid insights, it does miss some real life examples to let the reader fully understand how to attack certain bullet points.

drewnoviews ,

It was a good short read

I was straight to the point and a solid read if you’re looking for a strategy in the social media world. Only reason I wouldn’t give 5 starts is because I felt the book could’ve had a solid first hand example to approach. I’m also a big believer in Instagram is a more intimate social media site that can lead to being more successful. Would’ve like to hear about that. But still a good read!

The Other Brother guy ,

Social Media Strategy

Very nice overview an down to earth objectives! Creates a useful filter to view your own campaigns from. Recommend to any social media manager who wants to see how their campaigns stack up!
Darrell Phillips - UX enthusiast

More Books by Scott Steinberg

Business Expert's Guidebook

2012

The Crowdfunding Bible

2012

Professional Speakers, Meetings and Events Made Simple: The Ultimate Guide to Event Planning, Marketing and Sales

2014

Teaching Technology: High-Tech Education, Safety and Online Learning for Teachers, Kids and Parents

2014

Hiking the Selway-Bitterroot Wilderness

2012

The Modern Parent's Guide to Kids and Video Games

2012