Planning a social media strategy for your business, company or non-profit? Give your marketing, advertising and social network campaign a shot of adrenaline with this insider's guide. A complete handbook on how to plan awe-inspiring content marketing, influencer marketing and inbound marketing programs, it's a must-see for Fortune 500 leaders, small businesses and mid-size firms alike. Featuring expert hints, tips and advice for organizations and brands looking to connect online via Facebook, Twitter, LinkedIn and other online platforms, including both non-profits and corporations, bestselling business author Scott Steinberg breaks down the new secrets to social media success inside. Through expert advice and training, your company will learn how to:
• Plan stunning social media, marketing and PR campaigns
• Measure ROI on social networks such as Facebook, Twitter and LinkedIn
• Connect with online customers and turbo-charge sales and revenue
• Build brand awareness and public support
• Boost online traffic, increase conversions, and slash advertising costs
While this short book has some very solid insights, it does miss some real life examples to let the reader fully understand how to attack certain bullet points.
Short, concise and valuable
Scott's advice and counsel here is both insightful and valuable. As I lay in bed having just finished these 19 pages I feel as though I have learned something. Very rare in most reads on social. With his 10 commandments and 8 ways to accomplish it, I feel as though I have an agenda and action items to boot. Now I wanna ask permission to use some of this material in a good blog on the subject.
Easy to read/follow! I pretty much highlighted everything in this book, super helpful