Social Media Strategy

Social Storytelling: Planning Your Organization's Social Media Strategy

    • 4.0 • 195 Ratings

Publisher Description

Planning a social media strategy for your business, company or non-profit? Give your marketing, advertising and social network campaign a shot of adrenaline with this insider's guide. A complete handbook on how to plan awe-inspiring content marketing, influencer marketing and inbound marketing programs, it's a must-see for Fortune 500 leaders, small businesses and mid-size firms alike. Featuring expert hints, tips and advice for organizations and brands looking to connect online via Facebook, Twitter, LinkedIn and other online platforms, including both non-profits and corporations, bestselling business author Scott Steinberg breaks down the new secrets to social media success inside. Through expert advice and training, your company will learn how to: 


• Plan stunning social media, marketing and PR campaigns 

• Measure ROI on social networks such as Facebook, Twitter and LinkedIn 

• Connect with online customers and turbo-charge sales and revenue 

• Build brand awareness and public support 

• Boost online traffic, increase conversions, and slash advertising costs

GENRE
Business & Personal Finance
RELEASED
2014
March 18
LANGUAGE
EN
English
LENGTH
20
Pages
PUBLISHER
ExecSense
SELLER
ExecSense
SIZE
806.8
KB

Customer Reviews

GQ_Vandenberg ,

Good

While this short book has some very solid insights, it does miss some real life examples to let the reader fully understand how to attack certain bullet points.

PtownCasey ,

Short, concise and valuable

Scott's advice and counsel here is both insightful and valuable. As I lay in bed having just finished these 19 pages I feel as though I have learned something. Very rare in most reads on social. With his 10 commandments and 8 ways to accomplish it, I feel as though I have an agenda and action items to boot. Now I wanna ask permission to use some of this material in a good blog on the subject.

mbimbe ,

6 Stars

Easy to read/follow! I pretty much highlighted everything in this book, super helpful

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