The Art of Business Branding The Art of Business Branding

The Art of Business Branding

    • 4.3 • 30 Ratings

Publisher Description

Branding is all about image of a business.  The concept doesn’t only include style, emblems and logos but also the image of quality perceived.  The image perceived may be of total quality, reliability, and more.


Branding is about the business and how a business is different from the competitors.  The purpose of a brand is to distinguish yourself from your competitors.  Once you make a distinguishing impact then an advertising campaign can be much more effective.


The success of a company can be determined by a brand.  Branding includes many factors which help a company be successful.  these factors may include a website, marketing efforts, and anything that gives a company an identity.  Consumers trust wholeheartedly a corporate image because there is a psychology in motivating the purchasing decisions.


All companies should practice branding.  Brick and mortar business and online companies benefit through branding methods.  It is common for smaller companies and online businesses to fail due to a lack of understanding about the importance and factors of a good brand.

GENRE
Business & Personal Finance
RELEASED
2013
June 20
LANGUAGE
EN
English
LENGTH
46
Pages
PUBLISHER
Chillik Media
SELLER
Chillik Media
SIZE
8.1
MB

Customer Reviews

m.ramirez4201 ,

Hard to read

Small letters. Doesn’t allow you to make them bigger

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