Publisher Description

HAVE YOU EVER BEEN ASKED WHAT A BRAND IS?


When you thought about an answer did the word ‘logo’ spring to mind?


Brands are really quite complex beasts, much more than a logo. 


So, what does branding really mean? 


The A to Z of Branding is the no nonsense guide to the branding process. We’re here to cut through the clutter, demystify the myths and help you to understand the complex world of branding – one word at a time.

GENRE
Business & Personal Finance
RELEASED
2012
October 3
LANGUAGE
EN
English
LENGTH
28
Pages
PUBLISHER
Louise Kennedy
SELLER
Louise Kennedy
SIZE
9.3
MB

Customer Reviews

pomarc ,

Can’t read it, all pages are cut off, shame

This a great book but poorly review it by who whatever formatted for reading. I would give it a 5 stars but for the previous reason I give it only one, can’t get the ideas because every line is cut off.