HAVE YOU EVER BEEN ASKED WHAT A BRAND IS?
When you thought about an answer did the word ‘logo’ spring to mind?
Brands are really quite complex beasts, much more than a logo.
So, what does branding really mean?
The A to Z of Branding is the no nonsense guide to the branding process. We’re here to cut through the clutter, demystify the myths and help you to understand the complex world of branding – one word at a time.
Customer ReviewsSee All
Can’t read it, all pages are cut off, shame
This a great book but poorly review it by who whatever formatted for reading. I would give it a 5 stars but for the previous reason I give it only one, can’t get the ideas because every line is cut off.