• $52.99

Publisher Description

Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.

GENRE
Business & Personal Finance
RELEASED
2010
February 4
LANGUAGE
EN
English
LENGTH
384
Pages
PUBLISHER
OUP Oxford
SELLER
The Chancellor, Masters and Scholars of the University of Oxford trading as Oxford University Press
SIZE
12.9
MB

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