Publisher Description

Steve Jobs' agenda, intelligent cutting-edge products, is an invigorating homage to Steve Jobs' outstanding lifetime achievement. It spotlights the exciting experiences Apple customers make during the process of being  interested in  Apple’s variety of products. The reader slips into the experiential perspective of the fascinating world of intelligent cutting-egde products, the most challenging product category industrial companies can produce. Anyone who has read this inspiring book, can understand why Apple has so many enthusiastic fans and firmly convinced customers and constantly succeeds in winning critical customers.


The basic principles on which Apple's enormous success is based, draws like a leitmotif through everything Steve Jobs has created. His principles are explored and evalued by using concrete examples. This eBook invites you to an unusual journey through the fascinating world of Apple’s current offers along the great ideas of Steve Jobs. Find out why his agenda has led to great successes and his rather strange paths, which are located away from established management methods and were referred to as brilliant by influential people.


Apple defines itself by what it sells every day. It is as simple as that. It’s about offers, which millions of people around the world compare to alternatives. Those who opt for the unique and intelligent cutting-edge products from Apple, usually get more than just a product. Customers choose Apple products because they associate something very special with them. Something you can already perceive while unpacking. With Apple everything is somehow different. With an outstanding award-winning advertising campaign, Apple already managed in it’s early history to win the dissenters. Apple challenged his potential customers to "Think Different". Today the need for distinctiveness is even more pronounced than ever. People want to be seen as individuals with their personal views and perceived ideas. Steve has managed to meet these needs through developing mass products and market them successfully. 

Find out more about it in this book. Enjoy reading.

Business & Personal Finance
November 8
Axcepting GmbH
Axcepting GmbH

Customer Reviews

WWE fan 4life ,

Thought provoking

Appreciated the approach to this book and the lessons we can glean from Steve's life and legacy. I would recommend it.

B Childs ,

Don't bother

Poorly written, no focus, words are missing or used incorrectly, overly fawning, the format is full of spelling and punctuation errors. Poor quality all around.

2BeAFitMom ,


Couldn't even finish it I got to page 40 and I'm the one that loves to read and I always find it hard to put a book down at least it's free

More Books by Harry Wessling