Strategic Customer Management Strategic Customer Management

Strategic Customer Management

Strategizing the Sales Organization

Nigel F. Piercy & Nikala Lane
    • $92.99
    • $92.99

Publisher Description

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.

GENRE
Business & Personal Finance
RELEASED
2009
March 12
LANGUAGE
EN
English
LENGTH
344
Pages
PUBLISHER
OUP Oxford
SELLER
The Chancellor, Masters and Scholars of the University of Oxford trading as Oxford University Press
SIZE
11.2
MB

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