Strategic Management and Online Selling Strategic Management and Online Selling
Routledge Advances in Management and Business Studies

Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

Susanne Royer
    • $57.99
    • $57.99

Publisher Description

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

GENRE
Business & Personal Finance
RELEASED
2013
April 15
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
12.6
MB

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