The 7 Principles of Public Speaking
Proven Methods from a PR Professional
Frequently cited as the number one fear among A proven, gimmick-free lesson guaranteed to business executives, public speaking doesn’t make anyone a better speaker and come naturally to most people. Pitching an idea, presenter. selling a product, or presenting a program doesn’t have to be a stomach-clenching experience to be struggled through. It can be an opportunity to relish and a chance to shine in front of a group. Whether you are selling an idea to two colleagues in a conference room or presenting a major corporate strategy to a ballroom filled with shareholders, the key to success is a clear, confident, memorable presentation.
With The 7 Principles of Public Speaking, Richard Zeoli makes the common sense, gimmick-free program he’s offered to business leaders and political candidates available to everyone. Whether you are looking to position yourself as an industry expert, extend your sphere of influence, or gain the support and backing of vital constituencies, The 7 Principles of Public Speaking will give you the tools you need to achieve your goal. If you are a polished professional, it will help you hone your skills. If you are a novice communicator, it will help you overcome obstacles and convey your message with confidence, poise, and persuasiveness.
Zeoli, Richard. The 7 Principles of Public Speaking: Proven Methods from a PR Professional. Skyhorse, dist. by Norton. Nov. 2008. c.224p. pap. BUS~While this book does not break new ground, it is a solid introduction for readers seeking direction as they prepare to give a speech or presentation. Recommended for public libraries. Background: Zeoli draws upon his years of experience as a public relations consultant and coach to political and corporate clients (his training program with the same title was published in audio form last year) to offer readers a straightforward, practical approach to systematically preparing a presentation or speech. The author makes frequent use of real-life examples from his own career to illustrate each principle--Perception, Perfection, Visualization, Discipline, Description, Inspiration, and Anticipation--in its own chapter. The book includes a set of exercises to help the reader apply the concepts being discussed to his or her own circumstances.--Richard Paustenbaugh, Oklahoma State Univ. Libs., Stillwater.