The Academic Ethics of Undergraduate Marketing Majors‪.‬

INTRODUCTION College faculty and administrators have had concerns about the academic ethics, or academic misconduct, of students for several decades. A considerable amount of research has been conducted on the topic, most of which has been surveys of students to determine the extent of their participation in unethical practices, how they view the ethical level of these practices, and how unethical academic behavior is related to student characteristics. Students from many academic disciplines, including business administration, have been surveyed. However, relatively little has been done with respect to the individual majors within the business area. This paper reports the results of a survey of marketing majors.