The Accidental Marketer
Power Tools for People Who Find Themselves in Marketing Roles
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4.0 • 1 Rating
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- $14.99
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- $14.99
Publisher Description
A practical guide for inexperienced marketers who have to develop a marketing strategy
With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry.
Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions
The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
Customer Reviews
Great read
I picked up this book on the advice of a friend, and my first reaction was that it was probably just another business book, like many others. To be honest I don't read many business books any more because I find that many of them are not much more than one good article's worth of material padded with a lot of filler to make it into a book, and I don't have time or patience for that. I was pleasantly surprised then to find that this book is not one of those. Each chapter is a new read, i.e., a new subject. The chapters are well written, get right to the point and are well backed up with examples. In a relatively short time I had finished the book and basically reviewed all the must know approaches to modern marketing. Highly recommended if you are new to marketing and not familiar with all the key concepts, or, like me a well experienced marketer who needs to be reminded from time to time what best practice is to avoid getting into a rut!