The Age of Surge

In Praise of Surge:

The Age of Surge is transformational innovation in a bottle for leaders and companies seeking to win in the tech-fueled digital economy! John Schanz, Former Chief Network Officer, Comcast Cable


Overview: The global forces of digital are putting traditional companies at risk of irrelevance. In their place is an emerging, more complex organizational species, one built to thrive amidst volatility and uncertainty. These new digital native companies embrace complexity and ambiguity. What traditional companies see as impending disaster, digital native companies see as opportunities—and as a result, they are growing exponentially. In order to compete in this new world, traditional companies must transform their organizations, but this transformation is not just technical. In fact, the transformation that matters most now is human, cultural, and structural.

Surge offers a provocative alternative to those espousing shiny new tools, technology and cut-and-paste formulas borrowed from the digital elite. Built on the science surrounding the influence of social systems, neuroscience, and complexity, Surge provides a pragmatic framework for exploiting these social forces for rapid, profound, and continuous digital innovation and Enterprise transformation.


About the Authors


Brad Murphy 

Brad Murphy is a serial software entrepreneur helping pioneer new digital Enterprise innovations in product, service, and software development. Since 2000, Brad has helped over 50 Global 2000 companies successfully transform from rigid, top-down operating models to modern, adaptive digital innovators, resulting in radically improve customer engagement, top line growth, innovation and organizational agility. 

Brad studied electrical engineering at NC State University and is CEO/Founder of Gear Stream, Inc, and advisor to both Fortune 500 CXO’s and over a half dozen software start-up’s serving large Enterprise.


Dr. Carol Mase

Carol is a organizational designer, biologist, drug inventor, social anthropologist, and global product innovation executive. For more than 30 years Carol has pioneered the use of social ecology, cognitive science, and human networks to foster emergent behavior that fuels corporate growth, innovation and systemic transformation.

Carol attended Michigan State University where she received multiple degrees including her BS in Psychology, MA in Human Ecology, and later her Veterinary Medical Degree.