New York Times Bestseller
How feminine values can solve our toughest problems and build a more prosperous future
Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio
Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.
Women, often criticized in the workplace for their softer, more compassionate approach to management, are now seeing these same values move to the forefront of the business world. Gerzema and D Antonio (coauthors of Spend Shift) document this dramatic shift in global opinion. The authors surveyed a wide range of cultural, geographical, political, religious, and economically diverse groups across 13 countries, attempting to understand how people gauge the times we live in. They were surprised to find dissatisfaction not only with government and the economy, but with the conduct of men in general, even in male-dominated societies such as Japan. People now seek more expressive leaders. As the authors write: Masculine traits like aggression and control are seen as less effective than the feminine values of collaboration and sharing credit. The authors examine numerous examples of how these now-prized qualities manifest themselves everywhere from China and Israel, to Bhutan and Kenya. They also provide a captivating look at how individuals, regardless of gender and ethnicity, view behaviors as masculine, feminine, or neutral. A fascinating case study of human nature, this book provides insight into future world leaders.