The Digital Transformation Playbook

Rethink Your Business for the Digital Age

    • 5.0 • 3 Ratings
    • $28.99
    • $28.99

Publisher Description

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

GENRE
Business & Personal Finance
RELEASED
2016
April 5
LANGUAGE
EN
English
LENGTH
296
Pages
PUBLISHER
Columbia University Press
SELLER
Perseus Books, LLC
SIZE
1.8
MB

More Books Like This

2015
2015
2019
2018
2005
2014

More Books by David Rogers

2014
2019
2016
2018
2012
2012

Customers Also Bought

2018
2018
2015
2013
2001
2020