The Four The Four

The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

    • 4.3 • 172 Ratings
    • $12.99

Publisher Description

NEW YORK TIMES BESTSELLER
USA TODAY 
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

GENRE
Business & Personal Finance
RELEASED
2017
October 3
LANGUAGE
EN
English
LENGTH
320
Pages
PUBLISHER
Penguin Publishing Group
SELLER
PENGUIN GROUP USA, INC.
SIZE
15.7
MB

Customer Reviews

TheAppGeekLA ,

It’s time to break them up!

Though I’m reading this a couple years after its release and nothing happened to the big Four. Actually, they became bigger instead..

Fsmiles ,

Not professional

Too much foul language that is not needed. Otherwise good basic info.

blauvs ,

Holds up now more that ever

Probably resonates even more after 2020 than it did when it was written. Fantastic book.

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