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Publisher Description

Seize the chance to be extraordinary.

Who has made the biggest difference in your life? Whose words and actions have uplifted and motivated you to excel? Chances are it was someone like Fred the Postman -- so outstanding in his service that Mark Sanborn realized this mail carrier could be an example for any person wanting to be extraordinary.

The “Fred Factor” is summarized by four principles that will release fresh energy, enthusiasm, and creativity in your career and life:

• Make a Difference
• Build Relationships
• Create Value
• Reinvent Yourself

You, too, can apply The Fred Factor to enrich the lives of customers, co-workers, friends, and family members, as well as reach new levels of personal success yourself. Sanborn also shows how to discover and develop other Freds.

Why not become a “Fred” yourself? You will turn the ordinary moments of life into extraordinary opportunities to make a difference in the world.

Business & Personal Finance
April 20
The Crown Publishing Group
Penguin Random House LLC

Customer Reviews

Jefffrombk ,


Simple, yet powerful, good read.

Nick Sweetman ,

Fred (Fred), and also, Fred

God bless the mailman who changed Mr. Sanborn’s perspective of what could be done to change every day life into something extraordinary. Before my criticism, I will state that conceptually I agree with what Mr. Sanborn has written throughout the book.

However, this book is far too lengthy for its topic. If you read the story of Fred once, you don’t need to remember it, because it will be stated, re-stated, re-worded, and reintroduced chapter after chapter. For a book called “The Fred Factor,” you might argue that this is perfectly normal. But for someone trying to get value for the time spent reading, I am coming up short. I felt as if the book was on repeat.

What Fred does every day, and what we ought to strive to do every day, is create positive experiences for our customers. I understood the idea after reading the first chapter. What Mr. Sanborn does is start with that excellent concept and ends up beating a dead horse in the name of poor Mr. Fred.

Teacher 25 ,

Life Changing(if you let it)

This book could truly change your life if you get busy and let it. It really makes you think about your purpose and the impact you have on others. The principles in this book are simple but powerful. If we were all more like Fred our world would be a much better place in which to live. Hoping to be more like Fred and infect those around me with the “Fred Factor.”

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