The Power of Trust The Power of Trust

The Power of Trust

How Companies Build It, Lose It, Regain It

    • 4.0 • 3 Ratings
    • $17.99
    • $17.99

Publisher Description

A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be.
  Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted.

Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not.

When trust is in the room, great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.

GENRE
Business & Personal Finance
RELEASED
2021
July 6
LANGUAGE
EN
English
LENGTH
304
Pages
PUBLISHER
PublicAffairs
SELLER
Hachette Digital, Inc.
SIZE
3.1
MB

More Books Like This

Widgets: The 12 New Rules for Managing Your Employees as if They're Real People Widgets: The 12 New Rules for Managing Your Employees as if They're Real People
2015
Accountable Accountable
2020
Reimagining Capitalism in a World on Fire Reimagining Capitalism in a World on Fire
2020
Advocacy Advocacy
2011
The Management Myth: Why the Experts Keep Getting it Wrong The Management Myth: Why the Experts Keep Getting it Wrong
2009
The Seven Signs of Ethical Collapse The Seven Signs of Ethical Collapse
2006

More Books by Sandra J. Sucher & Shalene Gupta

The Moral Leader The Moral Leader
2007
Teaching The Moral Leader Teaching The Moral Leader
2017

Customers Also Bought

Noise Noise
2021
CEO Excellence CEO Excellence
2022
No Rules Rules No Rules Rules
2020
Principles for Dealing with the Changing World Order Principles for Dealing with the Changing World Order
2021
The Infinite Game The Infinite Game
2019
Going Infinite: The Rise and Fall of a New Tycoon Going Infinite: The Rise and Fall of a New Tycoon
2023