The Practical Pocket Guide to Account Planning
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4.4 • 8 Ratings
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- $9.99
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- $9.99
Publisher Description
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious.
Customer Reviews
Quinnfinity
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Amazing read to open your eyes to account planning
Planning isn’t something you can teach, it’s something that resonates within a person when they understand that the way they view life is a talent worth acting upon. I enjoyed this book because it resonated with my core and helped my decision making process easier as a planner.