The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious.
Customer ReviewsSee All
Amazing read to open your eyes to account planning
Planning isn’t something you can teach, it’s something that resonates within a person when they understand that the way they view life is a talent worth acting upon. I enjoyed this book because it resonated with my core and helped my decision making process easier as a planner.