• $9.99

Publisher Description

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious.

GENRE
Business & Personal Finance
RELEASED
2013
August 15
LANGUAGE
EN
English
LENGTH
114
Pages
PUBLISHER
Yellow Bird Press
SELLER
DIY Media Group DBA BookBaby
SIZE
2.5
MB

Customer Reviews

Quinnfinity ,

Amazing read to open your eyes to account planning

Planning isn’t something you can teach, it’s something that resonates within a person when they understand that the way they view life is a talent worth acting upon. I enjoyed this book because it resonated with my core and helped my decision making process easier as a planner.