The Quintessence of Strategic Management The Quintessence of Strategic Management

The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

Philip Kotler and Others
    • $19.99
    • $19.99

Publisher Description

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

GENRE
Business & Personal Finance
RELEASED
2010
August 23
LANGUAGE
EN
English
LENGTH
140
Pages
PUBLISHER
Springer Berlin Heidelberg
SELLER
Springer Nature B.V.
SIZE
1.4
MB

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