The Relation Between Employee Perceptions of Stakeholder Balance and Corporate Financial Performance‪.‬

The standard corporate mission is to maximize stockholder value, but doing so successfully may involve also attempting to maximize satisfaction among stakeholders--employeees, customers, and the public. A survey drawn from the top 75 publicly held firms in North Carolina (by market capitalization) showed that those whose employees felt their employers were less committed to them than to customers and stockholders had lower sales, net income, and market value (capitalization) than companies whose employees perceived a more balanced commitment. **********