The Renaming Handbook: How to Wisely Change Your Company Name, Organizational Name or Product Name More Books Like This

Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
2019
Brand Is Destiny Brand Is Destiny
Brand Is Destiny
2017
Be Unique or Be Ignored Be Unique or Be Ignored
Be Unique or Be Ignored
2013
The Big Brand Lie The Big Brand Lie
The Big Brand Lie
2021
Selling the Invisible Selling the Invisible
Selling the Invisible
1999
The Powers The Powers
The Powers
2020
Brand: It Ain't the Logo* Brand: It Ain't the Logo*
Brand: It Ain't the Logo*
2012
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
2008
How To Have A Legendary Career How To Have A Legendary Career
How To Have A Legendary Career
2022
Build a Brand in 30 Days Build a Brand in 30 Days
Build a Brand in 30 Days
2010
Your Brand Should Be Gay (Even If You’re Not) Your Brand Should Be Gay (Even If You’re Not)
Your Brand Should Be Gay (Even If You’re Not)
2020
Déjà New Marketing Déjà New Marketing
Déjà New Marketing
2011
Super Signs Super Signs
Super Signs
2019
On Startups: Advice and Insights for Entrepreneurs On Startups: Advice and Insights for Entrepreneurs
On Startups: Advice and Insights for Entrepreneurs
2012
Breakthrough Branding Breakthrough Branding
Breakthrough Branding
2012