“Your investment in the cost of this book is the full cost of the most valuable franchise (or personal education plan) ever offered. With this book you own the franchise (it is your tuition). And because of that, your commitment to The Business of Selling will guarantee your success beyond your wildest dreams.”
—John F. Lawhon
The Selling Bible serves as a complete guide to turn your selling job into “the most lucrative franchise that ever was.” In each section, John F. Lawhon uncovers the secrets of selling, one by one, until you know exactly why The Business of Selling is the easiest high-paying job there is.
Understand why the world’s top professionals are self-motivated, confident, and enthusiastic (and exactly how to acquire these traits). Find out specifically what causes people to make a sale, or lose a sale. Discover how to measure your progress to increase your income, volume, and returning customers (and why this is the one thing you do which causes you to succeed). Learn why the “Losers in the Lounge” (LitL’s) never win, if the customer is really always right, how to stop counterproductive selling habits, and how to start forming productive selling skills. John F. Lawhon teaches how to sell anything, and succeed.