YOU can become a high-volume, high-income retail salesperson. Read this book. Put every one of its teachings into practice. Set your goals. Achieve them. YOU, yes you, are headed for the top while you enjoy the excitement and fun of the easiest high-paid work there is... Selling Retail.
—John F. Lawhon
My job is to give you information that will help you become one of those rare masters of selling who earns many more times more money than most. In over 50 years in retail sales, as a salesperson, manager, owner, and later researcher, I came to understand the differences between successful salespeople and average or unsuccessful salespeople. In my interviews for this book, those selling almost 100% of their prospective customers agreed on one point. ‘I lead my customers; the other salespeople follow theirs.’
The masters have 10 objectives that they want to achieve in the same sequence, every time. When they stick to their plan, they lead their customers to the best product or service. I have pared down these objectives so they will work for you. If you follow this plan, and hold yourself accountable for causing yourself to be achieving each objective in its proper sequence, every time, you will be amazed. You’ll notice it's taking less and less time to make the sale, you make sales more and more often, and your percentage-sold is creeping up on an ongoing basis.”
And that is just the beginning of the excitement of Selling Retail. From there, you find that you not only can sell anything, you not only can exponentially increase your income—even working less hours, you can be truly proud of what you do for a living.
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Solid Information! Presented in the most effective manner you can imagine.
I first bought this book in 1997 when I had little understanding of selling Furniture on the Retail Floor. From reading just the first Chapter, I recognized the power this book had to put me in control of my career. I can’t stress enough how important the principles in Selling Retail are to your future. This Book is THE REASON why I was able to earn more commission and buy my first apartment building. It opened my mind up to looking at how I was doing things and why I should change. The results have been a very blessed life because I challenged myself to do better. The road is paved with each page you read and with each idea presented. You just have to implement it and you’ll quickly realize what I’m saying. To now have this incredible series in the palm of my hand, I’m blown away! This is THE DEFINITIVE BOOK ON SELLING! Just read even the sample, you’ll understand immediately why this is worth the small investment to catapult your Career.