The Trade Deficit with China: A Case Study in Corporate America's Successful Global Marketing. The Trade Deficit with China: A Case Study in Corporate America's Successful Global Marketing.

The Trade Deficit with China: A Case Study in Corporate America's Successful Global Marketing‪.‬

Advances in Competitiveness Research 2004, Annual, 12, 1

Advances in Competitiveness Research
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Publisher Description

EXECUTIVE SUMMARY The growing trade deficit with China reached an astronomical high in the year 2000 of $83.8 billion. This is in just one year and with just one country! As of August 1996, the trade deficit with China surpassed the deficit with Japan. This paper views the trade deficit with China not in the traditional import-export way, but as the result of very successful global marketing campaigns waged by American corporations and American investors in China.

GENRE
Business & Personal Finance
RELEASED
2004
January 1
LANGUAGE
EN
English
LENGTH
17
Pages
PUBLISHER
American Society for Competitiveness
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
269.7
KB

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