Timely, Continuous & Credible Communication & Perceived Organizational Effectiveness‪.‬

Organizational Communication Internal communication activities are a determinant of how effectively organizations meet their goals (Farace et. al.1977, Goldhaber & Rogers 1979, Danowski 1980). Coordination and integration of various human activities are possible only if there is an effective system of communication in the organization which provides for exchange of information and sharing of various ideas. Managers typically spend between 60 % and 80% of their time communicating. It is through managerial communication that the employees get their job instructions, come to know about their job expectations, rationale behind the job, their contributions, performance feedback etc (Luthans & Larsen 1986, Kanter 1991). Inability to communicate effectively and efficiently can jeopardize the business interest related managerial functions, especially controlling and organizing (Koul 2000)