Understanding the New Generation: What the Millennial Cohort Absolutely, Positively Must have at Work (Report‪)‬

INTRODUCTION Starting at about the turn of the 21st century, faculty began noticing that their students--and employers began noticing that their new employees--were "different" from the previous cohort. They did not appear to be interested in the same things or motivated by the same rewards as previous young adults. These observations have stimulated a growing number of research studies focused on identifying the essential characteristics of the cohort now generally referred to as the Millennials. This cohort, born between 1982 and 2000, numbering 81 million, is even larger than the Baby Boomer cohort. Over one-fourth of all Americans belong to this cohort (U.S. Census Bureau, 2006).